Snoop Dogg and Master P have teamed up to bring Snoop Loopz cereal to the market.

Now the cereal industry is striking back.

According to Snoop, their competitors have stepped in and made them change the cereal's name.

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“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name,” Snoop captioned an IG post. “We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared.”

Master P believes there is a racial element to what's going on.

“They try to take us off the shelves, they want to ban us. When you look at these big companies and all these big old brands, they just ain’t used to seeing African-American owners of cereals. This been happening for over a hundred years; we’re just trying to add some diversity into the stores.”

Whatever it is, Snoop wants recommendations for a new name.