Lionsgate CEO Jon Feltheimer broke down how important 50 Cent is to the pay channel in his quarterly conference call, highlighting all the new subscriptions Power Book III: Raising Kanan brought in right off the bat of his remarks.

"We continue to grow our base of international subscribers in the quarter, but domestic subscribers declined, a temporary drop that we have already reversed since the end of the quarter. In fact, two weeks after the quarter ended, Power Book III: Raising Kanan debut to the second biggest Starz original series premiere ever, driving over 800,000 global subscriber gross ads in the first week alone and an 80% spike in viewership on the app."

Starz has about 30 million subscribers overall, so almost a million is quite a jump.

Starz's partnership with 50 Cent will continue to grow in the coming year with Power Book IV: Force and BMF.